There are things that you should not do, and there are things that you should never do. There is actually a fine line that separates these two things, and a commercial printing customer must be able to distinguish this line in order to have great business transactions with a commercial printer. In hindsight, commercial printing customers will be able to learn of these sooner or later, but only after a particularly bad encounter or a particularly unsatisfying print batch. Thus, to save a lot of people the drama and the frustration of having to go through commercial printing hell, here are some of the things that you should never do.

Never forget to proofread—thrice. Fool me once, shame on you. Fool me twice, shame on me. And fool me a third time, I have got to think about getting some basic proofreading lessons. The main point in proofreading is to make sure that the prints you will have produced do not contain any potentially embarrassing mishaps. That is why you should never take this step in commercial printing lightly. If you are just going to let spelling and typographical errors slip past you, you may as well hire someone to do it for you, just as long as someone does it. The idiom above is particularly applicable, because almost all companies who give out prints that have not been proofread look like fools in the end.

Never pay for more than you should owe. You will never be able to get reasonably priced prints if you do not know what standards to base on. Thus, the first step in never paying for more than what is right is in knowing for yourself what the definition of a good commercial print is. This “never” also applies for when you are receiving a delivery of prints. If you find them unsatisfactory, do not hesitate to send them back or at least to talk things out with your commercial printer. At the same time, make sure not to set the bar impossibly high, because you will never get satisfied this way, either. Equivalent exchange is best.

Never be an ignorant customer. This one pretty much speaks for itself. Ignorant customers never get what they want, either because they don’t know what they want or because they don’t know how to get them. These people do not know how to choose between commercial printing companies, how to determine the best type of commercial prints, how many prints to produce, and many other important details that customers should at least have a vague idea of. Just to drive home the point I’m going to say it again; never ever jump in uninformed and ignorant.

Here are three “nevers” in commercial printing that a wise commercial printing customer should avoid like the plague. Commercial printers will not include this information with the package information they offer you, so make sure to keep all of these in mind for you next commercial printing transaction. Never ever forget these.

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