These days in technology-driven world, email is the most essential and powerful. But, it can get harmful if not complied with privacy laws. You can have a risk of losing goodwill of the customer and invite penalties for CAN-SPAM, if you do not get the proper permission. ISPs can blacklist you if there is a spamming complaint against you and will avoid every mail coming from your domain. Hence, when starting this work an individual should know how to manage email marketing.

Though, it is not tough to get authorization to use the email address of someone. This can be done by offering anything of value like promise or coupon of special discounts or on compensation for the customer to agree upon receiving the message any informational newsletter. And later in the messages, provide personal preferences or information that is valuable.

One of the most important things for managing email marketing is to target the audience. You can get your customers by asking the people you know to sign up for the email marketing campaign or email newsletter.  As this will make the people interested in what you are offering. Ensure and check that the messages are targeted to your audience.  You should also make sure that you are working with clean permission-based list, which is targeted towards your offering and your company. The majority of the companies have the same information in contact management, SFA and CRM database. In case you do not wish to use your own, the organizations of industry permit you sending the message to the wide-list of the industry. An individual can also use websites of co-registration services such as listop.com, in case he or she wishes to state sub specialties within the field.

For capturing the email addresses tools such as email extractor are helpful. Be careful while gathering the email addresses try using the keywords that sounds similar to the theme of your product. Once you have the list delete the email addresses of the spammers or the invalid ones. After doing this, for the promotion of your product, make an attractive email letter and then finalize the subject of the email that is attractive, sufficient and short, to be sent. To send your emails there are many email sending applications such as bomber, etc. for sending your email marketing campaign.
Once this gets started just start verifying your email id used for sending such email because the majority of the recipients will expect that it should be verified that you are a real person. Hence, there are lots of emails requesting for verifications.
To build a relationship with the customer it will always take some time hence, try being persistent always.