A saying that rings true in this scenario is as follows “A business without sign is a sign without business” which means any advertiser must create such an impact on its targeted customers through advertisements, that whenever customers are in need they only think about them .For any companies healthy growth, whether offline or online advertisements comes out to be very crucial.

For years people have been using traditional methods of advertising such as TVs. Newspaper ads, Billboards, Signs up on top of a building which covers maximum traffic but proves out to be quite expensive and sometimes less effective

But with the dawn of online marketing amazing new possibilities have emerged out. The interactive nature of online marketing in terms of providing instantaneous response and eliciting those response, has made its future lasting.

Online Advertising which is a subsidiary part of online marketing, started off at a brighter note and it looks quite promising as well, as it is steadily robbing the market share  from traditional media advertising ,by developing  the better understanding of taste , behavior and  nature  of  their targeted customers through their browsing habits .Under online advertising there are multiple form of advertising tools  which are as follows :-

Pop Ups Advertising, Pop Under Advertising, Video Ads, Trick Banners, Floating Ads etc.

 It basically involves 3 common ways in which it is purchased are CPM, CPC and CPA.

1.      CPM(Cost Per Mile)  :  Cost per thousand impressions ,of an advertisements.

2.      CPC(Cost Per Click)    :  Each time the user clicks on it

3.      CPA(Cost Per Action) :  No of time user take action by completing transactions

To bring in more money to this growth, no. of. number of online ad networks have come up in India in last few years .They basically advertise through the medium called Internet which has 3-4 parties involved – the advertiser, the agency and the publisher, providing a common platform to the involved parties.

Here comes the Xapads providing the best platform for the advertiser and the publisher to reach global audience at a fast rate and thus creating a good reputation .  As the Internet is becoming more and more integrated with our daily life, Xapads is providing online marketing with numerous opportunities to cash on.